Before you dive headfirst into social media, it’s time to decide what you want to use it for and how you are going to measure if it’s successful or not.
First, come up with some SMART targets/goals that you can aim for and that tie in with your business’ objectives.
For example, maybe you want to encourage more people to follow you on Twitter so you could set a target to increase your Twitter followers by 50 in the next month.
Or maybe you want to drive more traffic to your website so you could set out to increase website views through getting people to click on links you post on your social media channels.
Without deciding what you want to get out of social media and finding clear goals, you can’t start to construct your strategy, and you won’t get the most out of your time and resources to most benefit your business.
You may even have different goals and metrics dependent on the various social media channels you use.
Spending time thinking it through properly from the outset will save you a lot of headaches in the long run.