Setting the scene

Whether we like it or not, business is happening all over the world online from the local window cleaner advertising on a village Facebook page through to multinational companies carrying out complex order and supply operations.

For micro and SME businesses, it’s essential to reach customers everywhere they’re found and wherever they may be looking whether you’re just providing opening hours and contact details or directing customers to online shops and distribution solutions.

Social media can also help a business switch focus in times of increasing challenges where they may no longer be able to reach their customers in the usual ways, e.g. face to face.

Now is the time to embrace the use of social media whatever level you wish to explore.

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